GPSR countdown: Getting your online shop ready for the new EU product safety regulation

On 13 December 2024, the General Product Safety Regulation (GPSR) 2023/988 will come into force, replacing the existing Directive 2001/95/EC. The aim of the new regulation is to ensure the safety of products offered and sold to consumers through digital and physical sales channels. 

The GPSR has far-reaching implications for online retailers who sell their products through their own online shop or through marketplaces (such as Amazon, Ebay or Tyre24). From the deadline, the following information must be clearly visible on their product pages:

  • Manufacturer information: Name, address and contact details of the manufacturer.
  • Responsible person in the EU: If the manufacturer is based outside the EU, contact details of a responsible person in the EU must be provided.
  • Product details: Information for precise identification, including product name, images, article number (such as EAN, GTIN or PZN) and other features.
  • Product documents, safety information and warnings: all information relevant to consumer safety must be presented clearly and easily understandable.
How Iptor multiflex ERP simplifies your GPSR implementation.

Many retailers underestimate the benefits of an ERP system that is directly connected to the webshop . But when it comes to meeting the new GPSR requirements, the advantages are clear. The ERP solution from Iptor multiflex plays a major role here, as it facilitates the legally required adjustments to the webshop by centrally managing all relevant information and automatically forwarding it to the webshop. 

Why a webshop with our mx.ERP?
  1. No duplicate data maintenance: merchandise management and web shop work hand in hand, all GPSR-relevant information is stored in the ERP system, the user interface can be individually adapted depending on which information is relevant for your products.
  2. Easy integration of declarations of conformity and safety documents: With our document management system (DMS) you can store all product-relevant files in a structured manner.
  3. Real-time synchronization via the webshop connection: Iptor multiflex offers a smooth transfer of GPSR-relevant data to your webshop so that all legal requirements are met. Contact us and our team will be happy to help you set it up.
Your roadmap for implementing the Product Safety Regulation with mx.ERP

Are you already using mx.ERP? With the following steps you can ensure that your webshop meets the new GPSR requirements:

  •  Update data for manufacturers and responsible persons: Ensure that all relevant information about the manufacturer and responsible person is entered completely and correctly in the ERP system.
  • Define product identification details: Add unique product characteristics, such as article numbers, product images and other identification features in the ERP system.
  • Integrate product sheets, warnings, safety information: Store all legally required warnings in the database so that they are displayed correctly in the web shop.
  • Program data on the product page in the webshop. Our team is always available to help you connect the ERP to your webshop and support you with the implementation.

With Iptor multiflex you have a comprehensive solution at hand that helps you make your online business future-proof and GPSR-compliant. This way you can sell transparently, strengthen your customers' trust and save a lot of effort on data maintenance. Contact us today for a free consultation or arrange a demo to experience our ERP solution live.

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Iptor multiflex ERP covers all your daily business processes. Contact us and arrange a free and non-binding consultation . Our team will be happy to provide you with a demo and show you how to get started!

Iptor Austria GmbH is committed to protecting your privacy. We use your personal information to manage your account and provide the requested information. If you chose to subscribe to the Multiflex Insights newsletter we may send you up to one email per month with information about our products, services, events or other content that might interest you. You can unsubscribe from these notifications at any time. For more details on our privacy practices and how we safeguard your data, please refer to our Privacy Policy .

Iptor Austria GmbH is committed to protecting your privacy. We use your personal information to manage your account and provide the requested information. If you chose to subscribe to the Multiflex Insights newsletter we may send you up to one email per month with information about our products, services, events or other content that might interest you. You can unsubscribe from these notifications at any time. For more details on our privacy practices and how we safeguard your data, please refer to our Privacy Policy .