Online retail is becoming increasingly important, particularly due to the constant expansion of sales channels (such as Amazon, Kaufland and eBay). According to the HDE Online Monitor, more than 50% of online sales in Germany were generated via marketplaces in 2023. This development offers a great opportunity for retailers to sell their products widely and expand their customer base. However, as the number of sales channels continues to grow, so does the complexity and administrative burden.
Retailers are confronted with the following questions and challenges, among others:
- How can we efficiently manage product data on multiple platforms?
- Can orders be transferred to the ERP system via marketplaces or do they have to be entered manually?
- How can we react quickly to market changes and avoid pricing errors?
- Which interfaces already exist and can be used?
- And most importantly, will new employees have to be hired to cover all these tasks?
Iptor multiflex steht für Flexibilität und Automatisierung. Uns ist es wichtig, für unsere Kunden Lösungen zu schaffen, die ihnen helfen zu wachsen, ohne dadurch mehr Aufwand für die Mitarbeiter entstehen zu lassen. Unsere ERP-Software already has numerous powerful interfaces to marketplaces such as eBay, idealo and Geizhals. The list of native integrations is extensive, but not all platforms can be integrated directly.
This is where our new Channel Pilot Pro interface comes in handy. With it, the mx.ERP can be seamlessly connected over 150 marketplaces With the interface from mx.ERP to Channel Pilot Pro, you benefit from numerous synchronization options, such as
✅ Export of article data and stock from mx.ERP – Flexible, automatic master data exports, stock exports and price exports that are tailored to your needs.
✅ Automated transfer of data to all marketplaces – The export of item master data only needs to be entered once. Depending on the settings, the data is transferred via Channel Pilot Pro to all set platforms. The Channel Pilot Pro and Iptor multiflex experts will support you every step of the way.
✅ Automatic order processing – Orders from the marketplaces are automatically created as an order in mx.ERP and, depending on the configuration, also automatically processed further.
✅ Shipping updates Automatic upload of shipping notifications from the mx.ERP. Customers who order via Amazon, Ebay or other marketplaces thus receive the parcel data for their delivery. At the same time, this function also provides an enormous relief for customer service: for example, no shipment numbers need to be copied from the ERP system to the marketplace system, as these are transmitted directly to Channel Pilot Pro via the interface.
✅ Invoice upload – Invoices are also automatically transferred from mx.ERP to Channel Pilot Pro and forwarded to the relevant platforms. This simplifies and speeds up order processing.
More efficiency through AI in the management of SEA campaigns
Managing multiple marketplaces and the associated marketing campaigns often proves to be time-consuming and complex.
Channel Pilot Pro makes this task much easier by eliminating the need to manually customize product data for each marketplace. Instead, rules and templates can be defined to optimize item names, descriptions and prices.
In addition, Channel Pilot Pro enables the automated control of SEA campaigns (such as Google Ads or Microsoft Advertising). Thanks to AI, CPC values, headlines, texts and keywords, for example, can be dynamically adjusted with the aim of maximizing sales, profit or reach.
Easy setup and comprehensive support
The integration of the Channel Pilot Pro interface in mx.ERP is seamless. During configuration, you will be supported by expert teams from Channel Pilot Pro and Iptor multiflex, who will ensure that all functions can be used optimally.
Gunther Rebhandl, Managing Director at Iptor multiflex, explains: "Channel Pilot Pro Solutions is a valuable asset for us and our customers. Together, we are focusing on intelligent solutions to make online retailing more efficient and to position it as broadly as possible through omni-channeling. Thanks to the partnership, we can seamlessly integrate Channel Pilot Pro into our ERP system and adapt all functions to the individual requirements of our customers."
Conclusion: Greater range, less effort
The Channel Pilot Pro interface in mx.ERP provides online retailers with a powerful solution for efficiently offering their products on numerous marketplaces. Through automation, dynamic pricing and comprehensive marketplace integration, you not only increase your sales, but also save valuable time and resources.
