Since March 2025, we have been an official supporting member of the Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V. (BRV). As an experienced provider of ERP solutions for small and medium-sized retail companies, we bring our digital expertise to the industry in a targeted manner - with a clear program: to make tire dealers fit for the digital future.
Smart ways for the changing tire trade industry
The tire market is facing profound challenges: advancing digitalization, growing competitive pressure and dynamic market changes require flexible and powerful IT systems. This is exactly where we come in: Our modular ERP solution has been consistently tailored to the requirements of the industry over two decades - practical, flexible and powerful. What can our system do? Quite a lot:
✅ Integrated vehicle appointment scheduler
✅ Flexible price structures
✅ The smart "wheel generator" – automatically calculates suitable tire-rim combinations, including services.
From the tires warehouse to the web, reaching the customer within one click
We also want to set new standards in e-commerce. With our in-house web store solution, tire dealers can sell their products directly online - without external interfaces. Stocks and availability are synchronized with the merchandise management system in real time. This eliminates duplicate data maintenance and makes processes more efficient.
In addition, connections to platforms such as Tyre24, Tyre100 or Camodo ensure a greater online reach. And with ChannelPilot, our customers even have access to over 150 other marketplaces - including heavyweights such as Amazon and eBay.
Strong partnerships – Proven solutions
In Austria, Iptor multiflex is already an established partner in the tire trade. Our long-standing customers include members of Point-S Austria, Reifen Weichberger and Reifenhaus Thomas Plankenauer. Many of the industry functions used today were developed in close cooperation with these partners.
💡 Practical solution at Reifen Team West GmbH
Andreas Maier, Managing Director at Reifen Team West
2025: What's coming, what's staying and what's getting better.
We are not resting on our laurels - quite the opposite. Our team is working flat out to make the software even better. What can you expect this year? Among other things:
The strong foundation of data thanks to Lipko – Thanks to the new partnership, we soon want to make over 270,000 tires, 150,000 rims and around 8,000 accessories available to our users - including images and technical documentation. Sounds like the future? It's almost the present.
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