Successful digitalization in the tire trade
Case Study
Tire dealer in the east of Austria, with approx. 120 employees. A total of 9 locations in Austria and a subsidiary in Hungary.
Industry: tire trading
Goal: Acceleration and simplification of business processes by switching to the same software used within the TRT Group.
Keywords ERP and warehouse management tire trade, ecommerce tire trade
Our software:
- mx.ERP, mx.Webshop
Advantages:
- Alignment of processes with those of the Group.
- Reducing the error rate.
- Simpler processing and cost savings.
Initial situation
The Austrian family business REIFEN RITZ was founded in 1952 as a workshop and has grown steadily ever since. The company now has around 120 employees spread across nine locations in eastern Austria (Burgenland and Lower Austria) and a subsidiary in Sopron, Hungary. The range of services offered by the tire specialist includes tire services, automotive master services, depot management and tire insurance.
Since 1998, REIFEN RITZ has been a member of TOP REIFEN TEAMS, an Austria-wide cooperation of 15 qualified specialist tire companies with the aim of providing comprehensive vehicle support within Austria through over 90 branches. The TOP REIFEN TEAMS group has been working with the ERP system mx.ERP from Iptor multiflex (then still POLLEX-LC) since 2003. REIFEN RITZ previously used a different ERP system, but decided to switch to the software used by the group in 2015.
The transition to mx.ERP
The changeover to the new ERP system mx.ERP took place relatively quickly. After initial discussions with Mr. Dachs in November 2015, an agreement was quickly reached and the project was launched at the beginning of 2016. The go-live took place just six months later - on June 1, 2016. After the go-live, the employees of REIFEN RITZ were trained by the employees of Iptor multiflex. The training was split into 2 x 5 days so that ongoing operations could be guaranteed.
How has tire retailing improved?
The use of mx.ERP has not only simplified the exchange of data with the group for REIFEN RITZ, they also benefit from the numerous specific functions that the software manufacturer Iptor multiflex has developed especially for the requirements of the tire trade. For example:
✅Up to ten condition levels can be specified.
✅Article master with the option of specifying numerous profiling criteria.
✅Integrated appointment scheduler so that customers can book their appointments themselves (an order is created directly when an appointment is booked).
✅The option of securities account management
✅The web store has numerous search and filter functions specifically for tire dealers
✅The possibility to use various interfaces to other markets / tire trade portals
✅The ERP system also offers interfaces to freight forwarders, as well as interfaces to industry - such as Adhoc EDI.
More information
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About us
Iptor multiflex is a business application developed by Iptor Austria GmbH, formerly known as POLLEX-LC Software GmbH. Since 1982, we have been a trusted provider and manufacturer of ERP software solutions tailored to small and medium-sized trading companies, with or without manufacturing operations. As the leading experts in this field, our focus on customer orientation and flexible solutions have earned us a well-respected reputation. Our commitment to putting the customer first is proven daily, with our motto "The customer is the most important person in the company" being the driving force behind our customer contact. It’s no surprise that our high level of customer satisfaction has been consistently demonstrated in ERP satisfaction studies, and we’re proud to say that our loyal customers have placed their trust in us for many years.
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